Business Workshop | What's In It For Me?

Date: 8 December 2020
Start Time: 9.30 am
End Time: 11.00 am
Venue Details:

Webinar (online self paced)

Map and Directions
Free Event

The City of Joondalup has partnered with Harriet Mellor of Your Sales Co to deliver a workshop titled "What's In It For Me?". This interactive webinar will help you to understand the needs and expectations of your clients and customers during a sales opportunity or conversation.

This session is ideal for you if you are struggling with the following:

  • Converting opportunities into clients
  • How to get the right information from opportunities to be able to sell to them in the
    right way
  • Structure for selling to clients
  • Understanding the difference between a feature and a benefit
  • Knowing your USP’s (Unique Selling Points).

During the session Harriet will take you through how to qualify your opportunities effectively
and the importance of asking the hard questions up front. Identifying your USP’s, how to
articulate your features (of your product or service) whilst linking them to a benefit and in turn
understanding WIIFM (What’s In It For Me), to address your clients needs. Finally you will
understand how to sell through Storytelling and how to manage your clients expectations
when it comes to your sales process and onboarding.

Bring your questions to the session to ensure that you get the most out of
this time to take back and implement to make a real difference to your business.

About Your Sales Co:
Your Sales Co was founded by Sales Transformation Guru, Harriet Mellor. Driven by her
passion and success within sales across a range of industries; she is well respected within
the Perth community and beyond. Known locally for her recent involvement with the Digital
Ready Program, initiated by the City of Joondalup, Harriet is an advocate for small
businesses. Her specialist services support organisations in accelerating their sales through
process implementation, communication techniques and workflows as well as mindset and

For further information call 9400 4564.

Registration for this event is now closed.